Google Ads guides · By trade
Google Ads by industry
Every trade loses Google Ads money in its own way. These guides take one trade at a time: how to group the campaign, which keywords bring work in, which searches to block before they cost you anything, and what the first month honestly looks like.
On this page
Why does the trade change the setup?
Google Ads is the same product whoever you are. The handful of decisions that decide whether it makes money or burns it are not. Three of them move with the trade.
What a job is worth. A drain unblock and a repipe both start with somebody typing "plumber near me" and are worth wildly different amounts. Job value decides your bids, how far out you advertise, and which work deserves a campaign of its own.
Who else is typing your keywords. This is the one that quietly does the damage. Every trade has a crowd who look like customers to Google and are not: job hunters, students, DIYers, people shopping for a product rather than a service. That crowd is different for a detailer than for a dentist, so the list of searches you block is different too.
How long the money takes to arrive. An emergency call books within the hour. A roof or an implant case can close a month after the click that started it. That gap is why one trade can be judged on a thirty day report and another cannot.
General Google Ads advice is not wrong. It just never reaches these three decisions, which is where the money is won and lost.
The guides
Each one is a full setup you could follow by hand this evening.
Dental practices
Google Ads for dentists
Dental is one of the most expensive clicks in local search, and much of the traffic that looks dental is job hunters, students, home remedies and toothpaste shoppers. Insurance is the first thing a new patient checks, so a page that does not name the plans you take pays for clicks it cannot convert.
Plumbing businesses
Google Ads for plumbers
Emergency work and DIY research share almost every keyword worth buying, and the emergency call is worth many times the click. Urgency decides the rest: who answers at 9pm, and which jobs are worth bidding up for.
Mobile detailing
Google Ads for mobile detailing
Detailing searches are dominated by people learning to detail and by people buying wax, ceramic kits and polishers. Blocking that crowd is most of the job. The rest is a service area you can actually drive.
Event rentals
Google Ads for event rentals
Rental demand is seasonal and quote-driven, so the account gets turned up and down through the year rather than set once. Enquiries also travel further than a service call does, which changes how wide you advertise.
Roofing companies
Google Ads for roofers
Storm season pulls in out-of-area crews who bid the market up for a few weeks, and a lot of roofing traffic is homeowners pricing a job they are not ready to book.
HVAC companies
Google Ads for HVAC
Demand inverts twice a year, so cooling and heating belong in separate campaigns from day one. Budget is a campaign setting, not an account one.
Pest control companies
Google Ads for pest control
The season decides the search, so the calendar runs the campaign. A recurring contract and a one-time callout look identical in the keyword list.
Junk removal companies
Google Ads for junk removal
The word junk covers six unrelated jobs, and this is the one trade where the cost of doing the work changes with the search term, so a cheap lead can still lose money.
Electrical contractors
Google Ads for electricians
Apprenticeship and licensing searches are heavier here than in any other trade, and panel, EV and generator work closes weeks after the click.
What does every guide cover?
The same six things, answered for that trade in its own language.
- What to sort out before the ads go on, which is usually not an advertising problem: who answers the phone, what the page says, what you count as a result.
- How to group the campaign, and which work deserves its own campaign instead of sharing one.
- The keywords that bring work in, written out as terms you can paste, with match types.
- The negatives that stop the waste, grouped so you can add them in one pass, plus the words people block by mistake and regret.
- Budget, radius and what a click costs. Where a public benchmark exists we quote it and name the source. Where one does not, we say so.
- What month one actually looks like, week by week, including the dip around week two that reads as broken and is relearning.
Which trades come next?
We are writing these in the order the demand sits. Window cleaning is next. This page grows as each one lands. If your trade is on neither list, tell us which one.
None of it is a prerequisite. myAgency does not need your trade to have a written guide before it can build you a campaign.
Or skip all of this and let it run itself
Every guide here is genuinely how to do the job well. It is also an evening of setup and an hour a week forever, and you are out on jobs.
That is what we built myAgency for. You connect your Google Ads account and it creates the campaign for you: the ad groups, the keywords, the negative list, the radius, the ads. Creating, optimizing and managing it all takes under five minutes. After that it runs on its own, twice a day, blocking the waste and tuning what is producing work.
No agency, which has always meant a retainer for somebody to open your account a couple of times, usually on a contract. You can compare that side by side. myAgency is $150 a month, no contract, and no dashboard to learn.
