myAgency vs a PPC agency
$150 a month, or a $500–$2,000 retainer?
A great agency is genuinely hard to beat — but most small businesses don’t get one. They get a junior manager who checks the account twice a month for a $500–$2,000 retainer. myAgency runs your Google Ads for you, twice a day, for $150/mo flat — no contract, no setup fee, and a plain-English log of every change.
Pricing & terms last verified July 2026. Agency figures reflect typical small-business rates; this is an independent comparison.
Side by side
| myAgency | A PPC agency | |
|---|---|---|
| Monthly cost | $150/mo flat (1 account) | Around $500–$2,000/mo, or 10–20% of your ad spend |
| Contract | None — cancel anytime | Often a 3–6 month minimum |
| Setup fee | None — connect in ~60 seconds | Common, plus 1–2 weeks of onboarding |
| Who touches your account | It does — automatically | Usually a junior account manager |
| How often | Twice a day, every day | Around twice a month at best |
| Speed of changes | Same day, automatically | Days after you ask |
| What it does to your account | Finds waste, adds negatives, fixes keywords & steers bidding | Depends on who’s assigned to you that month |
| Strategy & creative | Not included — it runs the account for you | A good one brings real human strategy & ad copy |
| Reporting | Plain-English log of every change | Monthly PDF or a call |
| Adding more accounts | +$75/mo per extra account | Another full retainer per account |
Where each one genuinely wins
No games. If you’ve got a big budget and need human strategy and creative, a great agency is worth every dollar — and we’ll say so.
A PPC agency wins if…
- You spend big — $50,000+/mo — and need enterprise-level attention.
- You want creative: ad copy, landing-page advice and campaign structure.
- You advertise across Google, Meta and Microsoft as one coordinated plan.
- You want a real person to call when something goes sideways.
- You’re building brand-new campaigns from scratch and want a human strategist.
myAgency wins if…
- You want your Google Ads handled for a flat $150/mo, not a retainer.
- You’d rather it run twice a day than get checked twice a month.
- You don’t want to be locked into a 3–6 month contract.
- You want the same attention in a slow month as a busy one — no bigger client to jump to.
- You want a plain-English record of every change, not a monthly PDF.
Choose the right fit
Choose a PPC agency
If you need a human team
- You spend $50,000+/mo and need enterprise-level attention
- You need creative — ad copy, landing pages, campaign strategy
- You advertise across Google, Meta and Microsoft, not just Google
- You want a human advisor who knows your specific industry
Choose myAgency
If you’re a business owner
- You run Google Ads for your own business
- You want it handled automatically, for a flat price
- You’d rather not pay $500–$2,000/mo or sign a contract
- You want a plain-English record of every change
Common questions
Is a PPC agency worth it for a small business?
It depends on the agency and your budget. A great one delivers real results — but most small businesses get a junior manager who checks in about twice a month for a $500–$2,000 retainer. That’s a lot to pay for occasional attention. myAgency runs your Google Ads for you twice a day, every day, for $150/mo flat.
How much does a PPC agency cost?
Most agencies charge around $500 to $2,000 a month to manage a small-business account, and some take 10 to 20 percent of your ad spend instead. Many also add a setup fee and a 3–6 month contract (verified July 2026). myAgency is $150/mo flat, no contract. Check current agency rates before you decide.
Can myAgency replace my agency?
For day-to-day Google Ads work, yes. myAgency finds wasted spend, adds negative keywords, discovers and fixes keywords, tunes match types and steers your bidding — automatically, twice a day. What it doesn’t do is write your ads or plan a multi-channel strategy; if you need that, a good agency is still worth it.
Can I see what’s wrong with my account before I decide?
Yes. Run the free Google Ads audit — it connects read-only, changes nothing, and takes about a minute. It shows exactly where your money is going: the bad clicks, the dead keywords, and the searches you never show up for. Then you can decide whether you even need an agency.
