myAgency vs doing it yourself
Do it yourself, or hand it off?
You absolutely can run your own Google Ads — plenty of owners do, and it costs nothing but your time. The honest catch: it’s about 3 to 5 hours a week of reviewing search terms, adding negative keywords and nudging bids, plus learning what to do. myAgency does that same work for you, twice a day, for $150/mo flat.
Pricing & time estimates last verified July 2026. This is an honest, owner-to-owner comparison.
Side by side
| myAgency | Doing it yourself | |
|---|---|---|
| Who does the work | It does — automatically, twice a day | You do — in whatever hours you can find |
| Your time each week | Zero — you don’t touch it | Around 3–5 hours of hands-on work |
| Learning curve | None — no Google Ads knowledge needed | Real — Google Ads is deep and keeps changing |
| Monthly cost | $150/mo flat (1 account) | $0 in software — but your time isn’t free |
| What gets optimized | Wasted spend, negative keywords, keywords, match types & bidding | Whatever you get to that week |
| How often optimized | Twice a day, every day | When you remember to log in |
| When you get busy | Nothing changes — it keeps running | It slips — search terms and bids go stale |
| Control | Full — approve every change, or let it run | Full — every change is yours |
| Reporting | Plain-English log of every change | The Google Ads dashboard — you read it yourself |
Where each one genuinely wins
No games. Nobody knows your business like you do, and doing it yourself is free and fully in your hands — we’ll say so plainly.
Doing it yourself wins if…
- You genuinely enjoy the work and want to get better at it.
- You know your customers, your seasons and your market better than any tool can.
- You want every single change to happen because you made it — nothing automated.
- You’re paying for no extra software — your only cost is your time.
- You’ve got a small, simple account and the hours each week to tend it.
myAgency wins if…
- You’d rather spend those hours running the business, not the ad account.
- You know things slip through the cracks when the week gets busy.
- You want it done consistently — twice a day, whether you had time or not.
- You don’t want to become a Google Ads expert to get expert-level upkeep.
- You’d take a flat $150/mo and a plain-English record over a second job.
Choose the right fit
Keep doing it yourself
If you enjoy the work
- You like learning Google Ads and want to build that skill
- You have 3–5 hours a week to spend inside the account
- Your account is small and simple, and you want to keep it that way
- You want hands-on control over every single change
Choose myAgency
If you’d rather hand it off
- You’d rather spend your time running the business
- You know search terms and bids keep slipping between check-ins
- You want it optimized every day without doing it yourself
- You want a flat price and a plain-English record of every change
Common questions
Is it really worth paying when I can do it myself?
Ask yourself how many hours you spend on Google Ads each week. At even $30/hour, 4 hours a week is roughly $500/mo of your time — before counting the wasted spend that piles up between check-ins. myAgency is $150/mo flat and runs on its own. For most owners the time back alone makes it worth it; if you love doing it yourself, keep doing it.
Can I still make manual changes if I use myAgency?
Yes. You can review and approve every change before it goes live, or make changes in Google Ads yourself anytime. myAgency works alongside your account — it doesn’t lock you out of anything, and in approve mode nothing happens without your say-so.
How much time does managing Google Ads myself actually take?
To keep it healthy, plan on 3–5 hours most weeks: reviewing the searches that triggered your ads, blocking the bad ones with negative keywords, checking which keywords earn their spend, and adjusting bids. It’s not hard once you learn it — it’s that it never really stops, and Google keeps changing the rules.
Can I see what’s wrong with my account before I decide?
Yes. Run the free Google Ads audit — it connects read-only, changes nothing, and takes about a minute. It shows you exactly where your money is going: the bad clicks, the dead keywords, and the searches you never show up for. Then you can decide whether it’s worth doing yourself.
